Check out the Comox Valley...
...on Global TV BC
Cheryl MacKinnon, a travel and leisure contributor for Global TV BC and also the Vancouver Sun and Province newspapers, was recently in the area to visit some of the area's attractions, restaurants and resorts.
The GlobalTV BC feature can be seen by following this link - Comox Valley on Global TV - click on the Getaway BC March 11 feature.
MacKinnon's Comox Valley article also ran in the Vancouver Sun and Province this past weekend in her Travel & Leisure column. Check out her article here as posted on www.discovercomoxvalley.com.
...and CHEK TV
The Comox Valley Stay and Play campaign and contest that has been running in the Times Colonist since early February and is continuing until the end of this month, will now reach a larger audience as it expands to include television. 86 x 30 second spots will air on Chek TV until the end of March promoting the contest and the destination. Check out the spots running throughout the day from Wednesday to Saturday until the end of this month on CHEK TV.
**The above features can be found in the News and Media - Recent Articles page on www.discovercomoxvalley.com.
Olympic Familiarization Tours Visit the Comox Valley
As part of the Valley’s Olympic strategy, the area hosted two Olympic media familiarization tours this past month.
Seven major newspaper and television outlets from France visited the areas tourism, aquaculture and First Nations attractions to learn about the region in context to it being the location for Frances’ 2010 Olympic cross country skiing, biathlon, snowboarding, freestyle skiing and skier cross teams to train.
This past week the Valley has hosted a four person Ukraine International Paralympic Committee media crew who were here to capture the IPC World Cup event on Mount Washington as well as the areas tourism and industry sectors. The Ukraine Biathlon team has also chosen the Valley as is pre-2010 team training destination.
Discover...the Comox Valley Record
Check out the Comox Valley Record's Discover Comox Valley page every 3rd Wednesday of the month. This eye catching 2 page feature updates the local community and tourism stakeholders about Destination Marketing initiatives, tourism research and statistics, and other newsworthy tourism stories.
For more information on how your business can participate in this feature, please contact Joanna Ross @ the Comox Valley Record, 250-338-5811, or email salesmgr@comxovalleyrecord.com.
2008 Vancouver Island Visitor Exit Survey
The 2008 Tourism Vancouver Island Visitor Exit Survey was designed to gather data on the motivation and travel experience of the tourism markets visiting the Vancouver Island Region from off-Island. The results will assist the tourism industry by identifying: 1) Where visitors are visiting from, 2) Primary motivation of visitors, 3) Information sources used to plan visit, 4) Most popular sub-regions visited, 5) The likelihood of repeat visits and 6) Anecdotal comments from visitors to the Region.
For complete survey results, go to the Research and Statistics page of www.discovercomoxvalley.com.
Destination Marketing Opportunities
Vancouver Sun’s B.C. Getaways - May
- Readership - 789,900 Greater Vancouverites
- B.C. Getaways & Attractions offers an in-depth look at the various regions and unique experiences they offer!
Campaign Features:
- One full page in the Vancouver Sun.
- Double Page Centre Spread in the Province
- 50% advertising and 50% editorial
FMI: Laura Infanti, CanWest MediaWorks, 604-605-2662, linfanti@png.canwest.com
Seattle Times - Annual Northwest Weekend "Western Canada in Spring" Issue
- readership - 785,000 Western Washington adults
- will feature in-depth stories, amazing photography, travel ideas and Western Canada destinations
FMI: Lovleen Brar, 604-514-9198, lbrar@mwadvertising.ca
Dreamscapes Travel & Lifestyle Magazine
- May/June edition "Canada Coast to Coast" will include a dedicated Vancouver Island thematic feature
- inserted into Canada's largest national newspaper, The Globe & Mail (distribution 112,500, readership 275,000)
- circulated with Canada's #1 Travel Trade Magazine, Travelweek (distributed to over 12,000 travel professionals across the country)
FMI: Trisha Stefani, 604-514-9197, tstefani@mwadvertising.ca
WestJet’s up! Magazine – Fall 2009
- features the latest travel, tourism and culture news from WestJet cities in brief; an exploration of hot regional cuisine and libations or tips on a great local restaurant; and a look at intriguing hotels, inns and guesthouses.
This campaign includes:
- A 16 page feature including 8 pages of advertising and 8 pages of Vancouver Island and region editorial
FMI: Vicky Campbell, (250) 740-1216, Vicky@tourismvi.ca
2010 Western Canada Group Travel Planner
- widely-used by the professionals throughout the North American group travel trade
- distribution list of over 8,000 qualified travel professionals, school groups, and other themed travel groups
- promoted at many top group travel/packaged travel industry shows throughout the US and Canada
- variety of print and on-line advertising opportunities
FMI: Faron White, 1-800-537-5507, faron.white@transcontinental.ca